Which of the following would a marketer use to track customers as they pass through the aisles of a retail outlet?

Of the four theories that explain how interest rates on bonds with different terms to maturity are related, the one that assumes that bonds of different maturities are not substitutes for one another is the

A) expectations theory. B) segmented markets theory. C) liquidity premium theory. D) preferred habitat theory.

Assume JUP has debt with a book value of $24 million, trading at 120% of par value. The firm has book equity of $28 million, and 2 million shares trading at $20 per share. What weights should JUP use in calculating its WACC?

A) 41.86% for debt, 58.14% for equity B) 37.67% for debt, 62.33% for equity C) 33.49% for debt, 66.51% for equity D) 29.30% for debt, 70.70% for equity