A test market has a profile similar to that of the control market, but it does not receive any special treatment

The static group is a two-group experimental design. One group, called the ________, is exposed to the treatment, and the other, called the ________, is not

Measurements on both groups are made only after the treatment, and test units are not assigned at random. A) experimental group (EG); control group (CG) B) experimental group (EG); random group (RG) C) pretest group (PG); control group (CG) D) control group (CG); experimental group (EG)

When responding to an interviewer's questions, what types of response will be most memorable for the interviewer?

A) Short and direct statements B) Detailed fact based statements C) Responses that show humor D) Responses that are vague and require follow-up questions E) Responses that are brief stories