Which one of the following PR activities does NOT involve communication theory?
a. Creating PR messages
b. Testing messages on various audiences
c. Considering potential barriers to communication
d. Identifying the best media for the message
a
Communication & Mass Media
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Rhetoric is persuasion
Indicate whether this statement is true or false.
Communication & Mass Media
Salancik and Pfeffer propose that a person's needs and attitudes are determined by the information available to them at any given time
Indicate whether this statement is true or false.
Communication & Mass Media