To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals

When creating global advertising, it is important to remember that the "advertising appeal" should be based on the agency's understanding of the target audience's buying motives

Indicate whether the statement is true or false

A tariff levied by the government of a country that is selling goods abroad is called a(n) ________

A) export tariff B) ad valorem tariff C) compound tariff D) specific tariff