Explain why and how a company would adopt a consumer orientation
What will be an ideal response?
A company might adopt a consumer orientation to better identify and satisfy the needs and wants of customers. In the competitive marketplace of today, a company has to go beyond the selling and production orientations and consider the customer's desires. Following a consumer orientation, marketers would conduct research to understand the needs of different customers, tailor products to the needs of these various groups, and design marketing messages to speak to the needs of those customers.
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Which is true of competing brokers?
A. They can work together to maintain commission levels of either or both of them are in a financial difficulty. B. They are forbidden from working together to maintain commission levels by the Sherman Antitrust Act. C. They may not collude as to their commission rates but can't refuse to show listings from discount brokerages D. They should protect their agency by negotiating with each other to ensure that their agents can make a good living by charging a fair commission.
Identify the components of an accounting information system. Identify the components of an accounting information system