Which of the following strategies is most closely associated with a societal marketing orientation?
a. Using greenwashing techniques
b. Fostering opportunism
c. Using clean energy sources
d. Increasing overhead production costs
ANSWER: c
The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole. This philosophy states that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
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Which is not a guideline for form design?
A) Make forms easy to fill out. B) Ensure that forms meet the purpose for which they are designed. C) Design forms to assure accurate completion. D) Keep forms attractive. E) None of the above.
In the accounting statement of affairs, the book value of the assets should be greater than the assets' estimated realizable value plus the estimated gain on liquidation
a. True b. False Indicate whether the statement is true or false