The simplest application of assigning a beta to an individual project is called a "pure play," in which a manager finds the beta of a firm whose sole business is similar to the project in question and assigns that beta to the project

Which of the following is an attempt by the marketing manager to induce store patronage through selling a product near cost or even below cost?

a. leader pricing b. price skimming c. odd-even pricing d. price lowballing

Which of the following is NOT a possible cardinality constraint?

A) Optional one B) Optional zero C) Optional many D) Mandatory one