The one question that matters most to an audience listening to a

sales presentation isa. WIIFM

a. WIIFT
b. WIIFY
c. WIIFU
d. WHO

b

Communication & Mass Media

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When Ramone spoke about the need for regular health check-ups, he provide clear, accurate

information and was so knowledgeable that everyone responded quite positively to his speech. What aspects of speaker credibility did Ramone demonstrate? A) competence B) trustworthiness C) dynamism D) initial credibility

Communication & Mass Media

Why has social media increased in popularity as a research source? How might you incorporate information gained this way in a speech?

What will be an ideal response?

Communication & Mass Media