Generally speaking, when the information is available, investors prefer to use ________ rather than ________ when evaluating a firm
A) past data; current data
B) market values; book values
C) current data; market values
D) book values; market values
Answer: B
Business
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Demographic characteristics, geographic characteristics, economic factors, sociocultural factors, and political and legal factors all help a company ________
A) determine a market's potential B) determine a country's degree of globalization C) evaluate its marketing objectives D) evaluate its value delivery network E) determine a country's income distribution
Business
A major reason for the demise of the product solution is the growing number of look-alike products
Indicate whether the statement is true or false
Business