Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

A) product line pricing
B) product bundle pricing
C) optional product pricing
D) by-product pricing
E) captive product pricing

B

Business

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In the context of the specific environment of an organization, identify a difference between the public communications approach and a media advocacy approach.

a. The public communications approach can force organizations to change their practices, whereas a media advocacy approach cannot force organizations to change their practices. b. The public communications approach is much more aggressive than a media advocacy approach. c. The public communications approach relies on voluntary participation by the advertising industry to send out an advocacy group's message, whereas a media advocacy approach involves framing a group's concerns as public issues. d. The public communications approach creates controversies that are likely to receive extensive news coverage, whereas a media advocacy approach relies on discretionary participation by the news media.

Business

Formal job descriptions are best for young organizations that need flexible employees

Indicate whether the statement is true or false

Business