The more decorative elements you can add to a graphic, the more interesting and useful it will be to the audience
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: When designing graphics for your documents, remember that you are conveying information, and sometimes simplicity is the most effective means of communication.
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A ________ is the logic that guides the selection of a particular marketing mix to achieve marketing objectives
A) promotional strategy B) media strategy C) marketing-mix strategy D) media plan E) media-mix model
Each year, Aspen and the other sales managers meet with the director of sales to reevaluate the compensation plan for sales representatives
Last year they decided that the current compensation plan was tempting the sales representatives to compete too hard with each other and cross ethical lines. To maintain some healthy competition, provide employees with direct financial security, and encourage the sales representatives to act in the company spirit, a ________ compensation plan would be most appropriate. A) straight commission B) commission with a guaranteed salary C) fixed salary D) bonus with a straight commission E) straight salary