Price elasticity depends upon the magnitude and direction of the contemplated price change

Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?

A) Procter & Gamble B) Colgate C) Kao D) Unilever E) Seagram

Constant sum scaling forces the respondent to discriminate among alternatives and also comes closer to resembling the shopping environment

Indicate whether the statement is true or false