A ________ measures how well each selected media vehicle performs in terms of its estimated audience delivery and cost

In the year 1915, Coca Cola patented the shape of Coca Cola bottles. This is an example of a(n) ________

A. design patent B. utility patent C. plant patent D. copyright

Nonproduction materials, such as office supplies, that support production are called

A) indirect materials. B) operational materials. C) direct materials. D) virtual materials.