The following are advantages of using an in-house advertising department, except:
A) a better understanding of the product and mission of the company
B) produce ads faster
C) a better understanding of consumers and consumer trends
D) greater consistency in ads because of lower turnover among the creative team
C
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Lakeview Industries had sales of $40 million and net income of $2 million in 2012. Lakeview paid a dividend of $1.5 million
Assuming that their beginning balance for retained earnings was $4 million, calculate their ending balance for retained earnings. A) $4.5 million B) $2.5 million C) $3 million D) $4 million
Kate, a human resources specialist, wants to convince her boss, Quentin, to begin a program of pet health insurance for employees. Kate sends a self-centered message when she says to Quentin, ________
A) "I have a plan to boost employee morale." B) "My plan will save the lives of many pets." C) "You will make me a company hero if you accept my plan." D) "My research shows that pet insurance is a winner."