What are the major difficulties that organizations are likely to face while attempting to communicate with customers?

What will be an ideal response?

Four major difficulties can compromise an organization's attempt to communicate with customers in any location:
1. The message may not get through to the intended recipient. This problem may be the result of an advertiser's lack of knowledge about appropriate media for reaching certain types of audiences. For example, the effectiveness of television as a medium for reaching mass audiences will vary proportionately with the extent to which television viewing occurs within a country.
2. The message may reach the target audience but may not be understood or may even be misunderstood. This can be the result of an inadequate understanding of the target audience's level of sophistication or improper encoding.
3. The message may reach the target audience and may be understood but still may not induce the recipient to take the action desired by the sender. This could result from a lack of cultural knowledge about a target audience.
4. The effectiveness of the message can be impaired by noise. Noise in this case is an external influence such as competitive advertising, other sales personnel, and confusion at the receiving end, which can detract from the ultimate effectiveness of the communication.