Describe an affiliate program and discuss the advantages of participating in an affiliate program, as both an advertiser and as a publisher. Name one affiliate management network, and describe what it does.

What will be an ideal response?

Anaffiliate programis an e-commerce performance-based online advertising program in which the advertiser pays a fee or commission on sales generated by links on the publishers' websites. Affiliate program publishers place specially formatted links to advertisers' websites on their webpages, mobile web pages, or within apps. When a visitor clicks an affiliate link on the publisher's webpage, the advertiser's website (often a landing page) opens. If the visitor makes a purchase at the advertiser's website after arriving there from the publisher's website, the publisher receives a commission on the sale or a flat fee, depending on the affiliate agreement. Anaffiliate management network, such as Google Affiliate Network, helps affiliate programs by helping to establish the relationship between advertisers and publishers, by monitoring visitors' click-throughs, and by processing commission or fee payments.