"Pull" is an upward message from the consumer, stimulated by a number of tactics creating interest or demand from the consumer. The "pull" tactic is less direct in that you have to provide for ways for recipients to reach you and encourage that tug

The concept of social loafing posits that people would exert more effort while working in groups

rather than when working alone. Indicate whether the statement is true or false

Which of the following is one of the guidelines listed in the text for using presentation aids?

A) Pretest the presentation aids. B) Look at the presentation aids rather than your audience. C) Keep the aids visible to the audience even after you have finished using them. D) Save the aids for the actual presentation, not rehearsal.