Which tool serves as the basis for Canon’s Miru program?

a. digital analytics
b. message customization
c. company intranet
d. mobile technology

c. company intranet

Communication & Mass Media

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This theory of mass communication says that the mass media do not tell people what to think, but rather what to think about

A) Two-Step Theory B) Magic Bullet Theory C) The Agenda Setting Hypothesis D) Uses and Gratifications Theory E) Diffusion Theory

Communication & Mass Media

Diagrams that use images (icons, symbols, or photos) to represent numerical values are called picture graphs

Indicate whether the statement is true or false.

Communication & Mass Media