The second step in developing a competitive advantage is to turn a distinctive competency into a ________ that is important to customers
A) target market
B) service
C) marketing mix
D) market position
E) differential benefit
E
Business
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This measure of the number of times an individual is exposed to a brand message is used to measure the intensity of a specific medium's coverage. What is it?
a. synchronization b. frequency c. cost per contact d. media scheduling
Business
The "flighting" pattern of advertising can be best described by:
A) a continuous pattern of advertising evenly distributed over the period. B) a basic level of advertising combined with regularly scheduled bursts of advertising. C) a burst of advertising alternated with a period of no advertising. D) a basic level of advertising at irregular intervals.
Business