In an effort to increase profits, Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet. These efforts, designed to identify specific groups that can be profitably served, represent an example of:
A. target marketing.
B. a reference group strategy.
C. benefit segmentation.
D. B2B marketing.
E. B2G marketing.
Ans: A. target marketing.
Business
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