Explain the difference between features and benefits and how it applies to sales
What will be an ideal response?
The features of a product are facts, such as the hardness and sharpness of a drill. Benefits relate to what the product accomplishes — here, the benefit of a drill is that it makes a hole. Benefits solve customer problems or make their life easier.
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When you're writing an unsolicited proposal, approach the transmittal letter as
A) a persuasive message. B) an informative message. C) a cordial message. D) an informational message. E) a direct message.
Disability income insurance typically provides the insured with
A) medical payments coverage. B) protection against loss of income (typically at no more than 60-70% of current income). C) protection against loss of income and complete medical insurance coverage. D) protection against loss of income (typically at about 100% of current income).