This term refers to all communication about an organization by people not directly connected to that organization through employment or other paid relationship

How was sensationalism defined during the Penny Press period?

a) Self advertising; b) Expansion of the marketplace; c) Gossip; d) Reliance on human interest stories; e) Objective reporting.

Information from which of the following documents is likely to generate the most reader interest?

A. organization charts B. meeting minutes C. financial disclosure forms D. corporate charters