What are the four levels of strategy?
What will be an ideal response?
The four levels of strategy are:
1. Functional-level strategy: Functional-level strategy is a plan of action to strengthen an organization's functional and organizational resources, as well as its coordination abilities, to create core competences.
2. Business-level strategy: Business-level strategy is a plan to use and combine an organization's functional core competences to position it so it has a competitive advantage in its domain or segment of its industry.
3. Corporate-level strategy: Corporate-level strategy is a plan to use and develop core competences so the organization not only can protect and enlarge its existing domain but can also expand into new domains.
4. Global expansion strategy: Global expansion strategy involves choosing the best strategy to expand into overseas markets to obtain scarce resources and develop core competences.
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The central element of the marketing strategy for Pez Candy, Inc., is the
a. price b. breath mint c. availability d. dispenser e. fulfillment
The ?rst strategy for a persuasive presentation is to ?nd common ground with your listeners
Indicate whether this statement is true or false.