Volkswagen's famed "Drivers Wanted" advertising campaign aimed at attracting active, youthful people uses a transformational appeal as its creative strategy

Which of the following courses of action is best suited for a company in the event of the sales of

its product dropping by a marginal amount? A) arranging for a backup partner B) investigating new markets C) repositioning or pulling the existing off the market D) conducting customer survey and using feedback for future forecasts

Which of the following, if true, strengthens the argument that he should adopt a market development strategy?

A) Brett wants to sell his pastries at a cheaper rate than that of branded products. B) Market research shows that demand for Becky's products is increasing in the neighboring towns. C) Becky's has a monopoly on bakeries in the entire district. D) After years of selling desserts, Brett wants to start his own line of kitchenware. E) Brett wants to cater to health conscious customers who are demanding sugar free pastries.