The LPC contingency theory assesses a leader?s style by identifying the leader?s esteem for the person with whom he or she has found it most difficult to work

Which type of qualitative interview is generally quicker to conduct and analyze?

A) Personal interviews B) Focus groups

The idea of global marketing is becoming more of a reality due to the ease with which marketers can accommodate all the cultural and national differences into a single marketing strategy

Indicate whether the statement is true or false