Marketing plans should not be aggressively communicated either internally or externally to protect competitive position

Why is it important for MPR professionals to have an understanding of consumer behavior? What are some of the elements of consumer behavior that MPR professionals should take into account when planning promotional efforts?

What will be an ideal response?

John Owen owns a drugstore that is experiencing significant growth. Owen is trying to decide whether to expand its capacity, which currently is $200,000 in sales per quarter. Sales are seasonal

Forecasts of capacity requirements, expressed in sales per quarter for the next year, follow. Quarter ($000 ) 1 240 2 180 3 220 4 260 Owen is considering expanding capacity to the $250,000 level in sales per quarter. The before-tax profit margin from additional sales is 15 percent. How much would before-tax profits increase next year because of this expansion? A) less than $15,000 B) more than $15,000 but less than $16,000 C) more than $16,000 but less than $17,000 D) more than $17,000