Believing that the ratio of benefits to costs of the option is positive, is characteristic of:

The most appropriate way for a plant nursery owner to define her business's mission is in terms of:

A. A target market or markets B. Distribution and pricing strategies C. How it will improve the quality of life of its customers D. The plants, bulbs, seeds and other gardening supplies it sells E. Its marketing communications

Most of the International Monetary Fund's loan activities since the mid-1970s have been targeted toward developing nations typically because:

A. developed nations are not willing to enact certain macroeconomic policies in return for money. B. developing nations are more than twice as likely to experience financial crises as developed nations. C. it does not have enough funds to lend to large and developed countries. D. only developing nations are allowed to be its beneficiaries. E. of relatively slow economic growth in the developed countries of Europe.