Transactions where a buyer accepts title and billings but delays receipt of the goods is a bill-and-hold arrangement

Lightning Semiconductors produces 300,000 hi-tech computer chips per month

Each chip uses a component that Lightning makes in-house. The variable costs to make the component are $1.30 per unit, and the fixed costs are $1,200,000 per month. The company has been approached by a foreign producer who can supply the component, within acceptable quality standards, for $1.00 each. The fixed costs are unavoidable, and Lightning would have no other use for the facilities currently employed in making the component. What would be the effect on operating income if the company decides to outsource? A) There would be no effect on operating income. B) Lightning Semiconductors could save $1,200,000 per month in costs. C) Lightning Semiconductors could save $90,000 per month in costs. D) Lightning Semiconductor's costs would increase by $300,000 per month.

American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________

A) brand mantras B) brand parity C) brand identity D) brand architecture E) brand extension