Explain the philosophy of customer relationship management (CRM)
What will be an ideal response?
Customer relationship management (CRM) programs allow companies to talk to individual customers and adjust elements of their marketing programs in light of how each customer reacts to elements of the marketing mix. Communication with customers is key, as is fostering a long-term relationship with each profitable customer. Using CRM, companies take the view that share of customer is more important than share of market, and that relationships with customers are financial assets.
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The lessor will recover a greater net investment if the residual value is guaranteed instead of unguaranteed.
a. true b. false
For a sport to be included on the Winter Olympic Program it must be practiced by
A. men in at least 75 countries on four continents and by women in at least 40 countries on three continents. B. men in at least 75 countries on four continents and by women in at least 75 countries on two continents. C. in at least 25 countries on three continents. D. men or women in at least 25 countries on two continents.