When a firm uses a push strategy, it:
A. Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product
B. Must expect to have a larger promotional budget than if it followed a pull strategy
C. Understands that advertising is the key to successful market development
D. Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product
E. Must immediately follow it by implementing a pull strategy
Ans: D. Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product
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Strategy decisions do not lead to a specific price-setting rule; rather, they give general guidelines for whether a price should be low or high
Indicate whether the statement is true or false
The quality of the aggregate plan can be improved by using information from
A) only the local firm. B) only downstream partners. C) only upstream partners. D) all parts of the supply chain.