Compare the uses of a product-positioning map and a brand-positioning map
What will be an ideal response?
Marketers may use both kinds of maps during concept development and testing. A product-positioning map shows the positions of a product concept relative to existing products in terms of selected product characteristics. For example, a new breakfast food could be compared with existing breakfast foods. These contrasts can help the marketer explain a new concept to consumers. A brand-positioning map is a perceptual map showing the current positions of various existing brands of competing products, based on consumers' perceptions of product features. It can help marketers decide how to design and position the product to make it attractive relative to competitors.
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With traditional costing systems, products manufactured in small batches and in small annual volumes may be ________ because batch-related and product-sustaining costs are assigned using unit-related drivers
A) overcosted B) fairly costed C) undercosted D) ignored
When the state infringes on fundamental liberty interests without narrowly tailoring that infringement to serve a compelling state interest it is violating:
a. due process b. the First Amendment c. fair play d. due law e. fair process