Which of the following refers to a product's overall ability to satisfy customers' expectations?
A) value proposition
B) brand equity
C) product precision
D) brand meaning
E) product quality
E
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In the last stage of the developmental process for exporting, a firm evaluates global market potential before screening for the "best" target markets to include in its marketing strategy and plan
Indicate whether the statement is true or false
Which of the following best describes a straight bill of lading?
A. It is a bill of lading issued to a named consignee that is not negotiable. B. It is a bill of lading indicating that the goods have been properly loaded on board the carrier's ship. C. It is a bill of lading indicating that some discrepancy exists between the goods loaded and the goods listed on the bill. D. It is a bill of lading that is negotiable.