All of the following are examples of using customer co-creation in product design except:

a. Apache, Linux, Firefox.
b. Boeing 787 Dreamliner.
c. Staples (office supplies retailer).
d. VW's payment to past customers to join a forum for product upgrades.
e. Sun Microsystems' Java Center.

D

Business

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The vertical hierarchy is also known as ________.

a. the network structure b. the corporate steps c. the X-Y chart d. an upward graph e. the chain of command

Business

Ceria Republic is a country that has achieved rapid economic growth and prosperity over the last couple of decades as a result of globalization. Hence, the country is most likely to see a cultural shift away from:

A. greater collectivism. B. greater economic freedom. C. well-being values. D. secular rational values. E. cultural convergence.

Business