Research can evaluate consumer response to the enhanced value of recorded music when bundled with various bonus items, such as coupons. List any three such sweeteners.
What will be an ideal response?
Music can be bundled with coupons for ringtones, coupons for free or discounted digital music
downloads, online fan club subscriptions tied to artists, online sales of band and album merchandise,
discounts to concert tickets, and, of course, CDs.
Art & Culture
You might also like to view...
Martin Luther is on record for having admired what Renaissance composer?
a) Guillaume Du Fay b) Josquin des Prez c) John Dunstable d) Gilles Binchois
Art & Culture
The artist who had his first hit with "Be-Bop-A-Lula" was
A. Elvis Presley B. Buddy Holly C. Gene Vincent D. Eddie Cochran
Art & Culture