Sleepy's, the national mattress store that has branded itself as "the mattress professionals," runs several radio spots throughout the country on a variety of stations
All of the radio ads end with the slogan, "Trust Sleepy's for the rest of your life" sung to a simple tune. This slogan is an example of a(n) ________.
A) jingle
B) sound effect
C) emotional pivot
D) key frame
E) key visual
A
Business
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Approximately 80 percent of merchants use the Address Verification System, which results in a number of ________, meaning that the merchant may reject a valid order
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