Some countries officially recognize religious rituals that affect business encounters

A company's mission statement would most logically be included in which section of the marketing plan?

A) forecasting B) marketing strategy C) company description, purpose, and goals D) measurement and controls E) marketing situation

Franchisors and chains that desire a uniform image should consider _____

a. prefabricated structures b. prototype stores c. recessed storefronts d. modular structures