Despite having been originally developed for them, consumers with hand dexterity issues want a potato peeler that helps them forget about their limitations. A product's distinctive and desirable place vs. competitors in the minds of target customers is called its _____.
A. mission statement
B. positioning
C. targeting
D. segmentation
Answer: B. positioning
Business
You might also like to view...
Lisa has $1,000 in cash today. Which one of the following investment options is most apt to double her money?
A) 6 percent interest for 3 years B) 12 percent interest for 5 years C) 7 percent interest for 9 years D) 8 percent interest for 9 years E) 6 percent interest for 10 years
Business
A REIT is an equity trust
Indicate whether the statement is true or false
Business