In using the payout-planning method of developing a marketing communications budget, a higher percentage is allocated to marketing communications in the early years of a product when the goal is building market share and high profits
Indicate whether the statement is true or false
FALSE
Business
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Price is not used for trade promotions as it garners a negative opinion for the brand
Indicate whether the statement is true or false a. True b. False
Business
In a sublease, there is no legal relationship between the landlord and the sublessee
Indicate whether the statement is true or false
Business