At cable's inception, the primary goal of most cable television operations was

A. to deliver pay-per-view movies.
B. to challenge the over-the-air broadcasters.
C. to improve the reception of distant signals.
D. to circumvent FCC all-channel rules.

Answer: C

Communication & Mass Media

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Define context. What is the role of context in communication?

What will be an ideal response?

Communication & Mass Media

The process of identifying emerging issues and developing a response before they have a significant influence upon an organization is known as ________

A) primary research B) consequential research C) envisioning D) issues management E) reading tea leaves

Communication & Mass Media