List and discuss the four major parts of the Consultative Sales Presentation Guide
What will be an ideal response?
1. Need discovery. Salespeople who skillfully diagnose customer needs are in a better position to select the most suitable product.
2. Selection of the solution. Product selection is the key to maximum customer satisfaction.
3. Need satisfaction. This step can be achieved through informing, persuading, or reminding.
4. Servicing the sale. This step is necessary to ensure maximum satisfaction which results in repeat business and referrals.
You might also like to view...
A retailer opening in a shopping center six months before all tenants will be ready to move in is concerned about early pedestrian traffic. This potential problem can be partially resolved through a _____
a. net lease b. lease with a maintenance-increase-recoupment provision c. percentage lease d. sliding-down-scale lease
In comparing an ordinary annuity and an annuity due, which of the following is true?
A) The future value of an annuity due is always greater than the future value of an otherwise identical ordinary annuity. B) The future value of an ordinary annuity is always greater than the future value of an otherwise identical annuity due. C) The future value of an annuity due is always less than the future value of an otherwise identical ordinary annuity, since one less payment is received with an annuity due. D) All things being equal, one would prefer to receive an ordinary annuity compared to an annuity due.