At the start of the 21st century, the use of mass marketing is ________

A) increasing at a rapid pace
B) declining
C) holding steady
D) considered the new wave of the future
E) None of the above.

Answer: B

Communication & Mass Media

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Employing the ____________________ organizational pattern allows the speaker to use the principles of primacy or recency.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The beginning of the industrial revolution characterizes the ________ in media history.

A. electronic era B. literate era C. tribal era D. print era

Communication & Mass Media