Caltec Rensing is a leading marketer of high-end cell phones in the U.S. Recently, the company's
market research revealed that buyers were increasingly preferring cell phones built on the
Android platform over the earlier Java-based cell phones.
Accordingly, Caltec Rensing
developed a new cell phone built on the Android platform. Based on the enthusiastic response
to the new product, Caltec Rensing resolved to promote the new phone so that its sales would
grow the current 10% of total sales to 25% of the company's total sales within the next six
months. Which of the following categories of organizational objectives does Caltec Rensing's aim
of increasing sales of a certain product come under?
A) market-share related objective B) brand-related objective
C) financial objective D) product/service-related objective
D
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