Why has the effectiveness of trade shows been debated in recent years?
What will be an ideal response?
In recent years some marketing professionals have questioned the effectiveness of trade shows, citing declining attendance. While there is conflicting evidence on trends in trade show turnout, buyers clearly no longer need to wait until trade show time to see the latest and greatest products. Advances in communications technology and transportation allow prospective customers to see products online, instantly, and to receive a demonstration or sample within a few days.
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________ is a "hybrid" data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks
A) Sales wave analysis B) Simulative data testing C) Adaptive conjoint analysis D) Business analysis E) Exponential data collection
In organizations departmentalized by products, each self-contained division ________
A) gains economies of scale through shared resources B) gives employees a global perspective of the company C) meets changes in the market in flexible ways D) has all the resources needed to develop, manufacture, and sell its products