In the COFFEE MINI CASE, Linda's attitude toward Sunrise changes as a result of ________
A) word-of-mouth
B) direct experience
C) a change in her environment
D) advertising
E) cognitive dissonance
B
Business
You might also like to view...
Compared to the collection cost of primary data, secondary data is more expensive
Indicate whether the statement is true or false
Business
Why is credibility important for marketers? Identify and briefly explain the three attributes audiences perceive as lending credibility to the sender of a message
What will be an ideal response?
Business