A(n) ________ is a measurement scale having numbers and/or brief descriptions associated with each category with the categories ordered in terms of scale position
A) comparative scale
B) itemized rating scale
C) continuous rating scale
D) Likert scale
E) descriptor scales
B
Business
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Free or bargain-priced items offered to encourage consumers to buy a product are termed as ________
A) premiums B) point-of-purchase displays C) coupons D) rebates E) trade allowances
Business
An accounting measurement is concerned with all except which of the following?
A) Money measure B) Financial position C) Separate entity D) Business transaction
Business