Berry's is a chain of shoe stores. The marketing team suggested that the company use permission marketing. How can this benefit the company?
What will be an ideal response?
Student answers will vary. Using permission marketing, the practice of marketing to consumers only after gaining their expressed permission, Berry's can develop stronger consumer relationships by respecting consumers' wishes and sending messages only when they express a willingness to become more involved with the brand.
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When announcing negative organizational news, how should the writer determine the correct format of the message?
A) The organization should develop boilerplate messages for a variety of scenarios and then choose the most appropriate. B) The organization should determine which format best matches the specific situation. C) The organization should use a plan that is fair and consistent. D) The organization should present the information in the most positive way possible. E) The organization should determine what information can be safely kept from public consumption.
The efficiency of a probability sampling technique may be assessed by comparing it to that of ________
A) nonprobability sampling B) systematic sampling C) simple random sampling D) stratified sampling