PR practitioners who want to represent political candidates must know the following, EXCEPT:
a. The candidate's position on various issues facing his potential constituents
b. Must be acutely aware of public opinion.
c. Must have experience working in government
d. Must be familiar with the demographics of the potential constituents
c
Communication & Mass Media
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To be a leader-as-technician requires
a. friends in high places. b. friends in low places. c. specific knowledge, skills or experience. d. general knowledge, skills or experience.
Communication & Mass Media
Which type of example asks listeners to imagine a situation that, although it is not real, provides a
realistic picture of a problem or issue? A) brief example B) hypothetical example C) anecdote D) case study E) testimony
Communication & Mass Media