______ creates the problem of polarization.

a. Dualism
b. Valence
c. Activity
d. Intensity

a. Dualism

Communication & Mass Media

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What are some of the barriers to effective listening? For each barrier, discuss a strategy you could use to overcome it

What will be an ideal response?

Communication & Mass Media

Walter Lippmann made significant contribution to the study of media effects. Lippmann’s concept of the pseudo environment refers to:

A. The virtual environment that exists online. B. The events that we witness via the media. C. The symbolic reality or the ‘pictures in our heads’. D. Grand-scale media events.

Communication & Mass Media