An auto parts supplier divides repair shops into those with the lowest, medium, and highest potential levels of sales and profits, which means the segmentation approach being used is:

Careful specification of performance standards by territory will eliminate inequalities across territories

a. true b. false

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________

A) product disposal B) usage situation C) mood D) sales interaction