A good marketing planning establishes specific objectives and targets, laying the foundation to
successful execution of the plan.
Indicate whether the statement is true or false
TRUE
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Martin has agreed to sell his car to his son for $500. What is the legal effect of this promise?
a. Te law presumes promises between family members are non-contractual b. The law presumes all promises between family members are gratuitous c. It is meaningless unless Martin goes to a lawyer and has a contract prepared by the lawyer d. The family members must understand the legal consequences of a promise
Which of the following is not an example of a high-tech service?
a. contract research by a biotechnology company b. consulting on implementing technology solutions c. providing food service to IBMs corporate cafeteria d. an architectural firm providing design services using CAD/CAM workstations e. firms offering outsourced information technology services